Media Kit
Description
Home Ec 101 (Home-Ec101.com), started by two women determined to manage their households on single incomes, offers a sassy, yet practical approach to all things home-making in the 21st century. After searching for advice on their own household problems and finding only sites offering information based on complicated ideals of perfection or smothered in saccharine platitudes, the pair started Home Ec 101. The site is now run by Heather Solos, where she answers hundreds of household questions with retro flair and her trademark modern wit. Her style helps readers manage a shift to a lifestyle embracing frugality, teaching readers to “use it up, wear it out, make it do, or go without.” Posts include recipes (with a fully-indexed list of hundreds of recipes), created with cost savings in mind, as well as frugal tips on cleaning, cooking and repairs and straightforward, funny takes on the daily struggles of maintaining a household.
Audience
Home Ec 101 finds finds a refreshingly diverse audience looking for practical no-nonsense advice on housekeeping and searching for ways to save money of cooking and other household expenses.
Posts
New posts daily
Regular themed posts include:
- Menu Monday – Suggested dinner menu for the week
- Fearless Friday – Post about being “brave in the kitchen” and trying new recipes or old recipes in a different way
- Site Admin Saturdays – Inviting readers to share their own tips, recipes and thoughts
- Sunday Confessional – Sharing with others something you may be loath to admit
Heather Solos Bio
Heather Solos, who currently runs the Home Ec 101 blog, started the site in 2007 with friend and fellow mom Ivy Hogan and has since taken it on as her own. Known for her trademark wit, Solos, a work-at-home mother of four, is a former chef who majored in biochemistry and biology in college. In addition to managing Home Ec 101, Solos co-founded and coordinates the Lowcountry Bloggers, an online community dedicated to promoting interaction between Charleston, S.C.-area bloggers, and is a founder of Social Media Club Charleston, a group that strives to share information about social media amongst the Charleston community. She regularly speaks about blogging and social media to groups across South Carolina. Solos has served as a featured blogger on Type-A Mom and Blissfully Domestic. In addition to writing a personal blog at Moncks Corner Moments she has been featured in numerous media outlets, including WKRN Nashville, the Charleston Post & Courier, Charlie magazine, Lowcountry Parent, Charleston City Paper and Babble.com.
Statistics/Demographics for Home-Ec101.com
- Google Page Rank: 5
- Unique visitors – Average 24,800 unique visitors/month from Sept. 08-Sept. 09
Average 35,300 last 90 days - Total page views – Average 54,000 page views/month from Sept. 08-Sept. 09
Average 58,900 last 90 days - Total visits – 389,535 total visits from Sept. 08-Sept. 09
105,970 total visits last 90 days - Average daily visits – 1112 Last 90 days
- RSS feed subscribers – 2895
- Email subscribers – 489
- Bounce Rate – 73%
- Alexa – US Traffic Rank: 69,532; Sites linking in: 211
Social Reach
- Twitter – @HeatherSolos Followers: 2112
- Facebook – Heather Solos: 429 friends; Home Ec 101 Fan Page: 208 fans
Page 1 search engine rankings for various key words
Including, but not limited to:
tomato pie; tomato pie recipe; freezing bell peppers; beef spare ribs; chicken bog; steamed broccoli; can you freeze pancakes; spots in laundry; musty towels; smelly garbage disposal
60% of traffic comes from organic keyword searches
Comments
Average comments: 10-20 (and going up to 100); recently implemented a new comment system that allows readers to control their comments and with one click share them across social media sites, such as Blogger, Facebook, Twitter, FriendFeed, OpenID, etc.
Demographics
- 63% female
- 26% 18-34; 68% 35 and older
- 36% are parents with children ages 0-17
- 53% have an income of $60,000 and above
- 49% are college graduates
Advertising Information
Fees and Sizes
30 Day Placement:
160×600 Home Page – $300
300X250 Home Page – $300
125X125 – $30
Additional
Home Ec 101 will also work with advertisers on contests/giveaways in conjunction with ad placement, with full disclosure. Contact for more details
Deadlines
All ad requests and submissions are due by the 25th to begin running the following month on the 1st, and by the 10th if no current ad is running to begin on the 15th.
Payment Terms
50% of payment is due at the time of ad placement and the remainder is due at the end of the 30 day placement period.
For more information, contact:
Heather Solos
heathersolos@gmail.com
Twitter: @HeatherSolos
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Updated 9/21/08
