I have a summer rule, as soon as the water is warm enough, I take the minions to the beach at least once a week.
Not everyone is lucky enough to live near the ocean, we are privileged to live here, and it would be silly to not take advantage. Often while there, I make the kids pick up whatever trash we find, much to their annoyance.
But mom, they say.
There’ll just be more, they say.
Why bother when there will just be more trash and it’s only is a small gesture toward a very large problem.
For me it comes down to this:
At least it’s doing something.
We can complain, we can sign petitions, or maybe, whenever we have the chance, we can make the small gestures that set a good example.
Why are you talking about the beach in November, Heather?
What does this have to do with Method, dish soap, and people against dirty?
This month Method is launching, in cooperation with Whole Foods Market, the new Ocean Plastic 2-in-1 Dish + Hand Soap.
The bottles are made from recycled ocean plastic and post-consumer recycled plastic or PCR for short.
Over the past year and a half, Method employees and volunteer groups have been collecting plastic from the beaches of Hawi’i, this plastic has been used to make the ocean plastic bottles which are only available at Whole Foods Market and methodhome.com.
How cool is that?
I’ve mentioned before how much thought Method puts into design. Look closely, do the bumps on the bottle remind you of anything? The ocean plastic bottles are designed to look like sea urchins and they remind me of the sea shells I used to buy each year in Myrtle Beach at the souvenir shops on the strip. The dark grey color occurs naturally as a result of the production process. I like the interesting blend of industrial and organic that results from the design.
Why is Method bothering with using ocean plastic?
Much like the effort I put into making my kids pick up trash on the beach, the effort isn’t about the initial result. The effort to use plastics from an alternative source is undergone because it’s the principle. It calls attention to something that needs to be changed and it demonstrates responsibility, as people and as companies.
These Ocean Plastic bottles are about proving a point. Companies, even small ones like Method, can choose to responsibly source their materials and they can call attention to environmental concerns.
No, Method isn’t going to be able to clean up the estimated 46,000 pieces of plastic in each square mile of ocean. They can however remind people to recycle responsibly. This month they are asking Fans of Method to take the Clean Oceans Pledge. (By taking the pledge you will be entered into a drawing for a $100 gift card each Friday during the month of November -be sure to read the official rules available on that Facebook page.) Pretty cool, huh?
This post has been sponsored by Method. The opinions contained therein and reference to the use of child labor -picking up trash on the beach-, however, are my own.