Earlier this morning I mentioned that I had a chance to visit San Francisco and the Method brand’s headquarters. I mentioned that I had never fallen in love with a company before, but it’s not really the company I fell in love with, it’s really the people who are the company.
When you buy products in a big store like Target, you just assume that the products on the shelves come from soulless entities (wait, wait corporations are people in America…. hold your horses, that’s not a debate we’ll get into here).
I was completely blown away by the people at Method. We left the hotel on a shuttle bus and I was engaged in banter with my good friend Janice, who also happened to be in attendance. When we turned the corner, we saw that the street was lined with smiling, happy people (now I’m singing REM’s Shiny Happy People) with colorful balloons. It was a sweet, funny, embarrassing (hey, I’m shy), and lovely welcome to the Method company.
I spent the entire day immersed in the Method company. I met the founders, two geeky, wonderful men who started their product in an apartment shared with a few other bachelors (read that as not the cleanest place in the world). They shared the story of Method and how it started with selling out of the back of a borrowed car and selling to local stores and finally getting their shot at placement in Target.
I have a startup. Well, to be honest, I have two (Home-Ec 101 counts, too). I get it. I get how hard it is to have a dream and to chase it and to see a little success and then a setback and then a little more success, all the while wondering if you’re doing everything you do for the right reasons.
And these people? The people against dirty? They are doing things for exactly the right reasons.
I spent the day talking chemistry with their green chefs and fragrance specialists. I geeked out with people who speak my language when it comes to clean. I loved that they care for the environment but don’t settle for products that lack efficacy. I also like that they use the word efficacy, it’s one of my favorites.
Yes, I know that I frequently recommend dilute white vinegar, which is a budget friendly option, but there are more effective ways to clean and those effective ways don’t have to come with a high environmental cost.
At the end of the day, we were given a preview of their newest campaign. The gentleman who created the idea walked us through from the beginning sketches of the concept to the finished campaign. I sat there and watched a 2 minute and 12 second commercial and I had tears in my eyes. And for those of you who don’t know me, I’m not a crier.
The red headed lady to the left of the washer? She’s from New Zealand and she loves her job.
The mom in the hazmat suit? Her name is Katie and I simply adore her. She has three kids who are exactly the same distance apart as my own three kids, we laughed and bonded over dinner the night before. These people? They are Method. They are “people against dirty” and I am so proud and happy to be a part of this campaign.
I can’t wait to share with you over the next few months. I now have products that I can safely recommend to you. Yes, this is a sponsored campaign, but yesterday, even though I know there is a box of Method products headed my way, I hit Target and I stocked up and no, they didn’t pay for that. I felt good about spending money on their products, knowing where it went.
So take a moment and watch this video. And then head over to Facebook to learn how you can win a chance to go to San Francisco (amazing city, btw) and a year’s supply of Method products. I don’t expect you to cry, I just became quite emotionally invested in this project over the course of the day and it probably doesn’t hurt that I was a great big band geek, too.
A trip for two to San Francisco, including a visit to the Method HQ, lunch with the Method co-founders, a year’s supply of Method products and other surprises.
March 12, 2012 @ 06:00 am (PDT)
April 03, 2012 @ 11:59 pm (PDT)
This post was sponsored by Method.
All opinions are my own, especially the gushy ones.