Do you remember when we talked about whether or not freezing jeans was a practical solution?
I’ve actually come across this twice now in the last month. The first was a speaker at a conference, he mentioned this as an aside, talking about how he expects the jeans -when he washes them in a year- to show the wear on the knees from playing with his child and then, just now in an interview of Levi’s CEO. (You don’t have to watch the whole thing it’s definitely on the dry side, but the point starting around 9:15 about sustainability is relevant)
I get what they are trying to say, but I wish, for everyone’s sake that they clarified what they mean. I don’t think Levi’s CEO is talking about your mowing the lawn, chasing toddler, bathing the dog jeans. I think, he is referring to that nice pair of super dark jeans that one saves to wear somewhere nice.
I think he may also mean the jeans you may wear to a casual office, where there is air conditioning and not a whole lot of heavy lifting.
I wish people like, Mr. Bergh, would remember that use case matters.
I don’t think he means the jeans worn by construction workers or field laborers.
Spot cleaning won’t work for line cooks.
Spot cleaning won’t work for anyone who lifts and bends and stretches their way through the work day.
And to act as though we -those who wash their jeans because we must- are wasteful, is really rather clueless.
Wash your jeans when they need it. The less you do, the longer they will last. It’s that simple. We don’t need to offend people on the bus just because some guy thinks not washing our pants is the way to save the earth.
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